FINRA x SCADpro
Character IP & Marketing Campaign
A client-sponsored project developed in partnership with FINRA to make financial education more engaging and accessible through character-led learning experiences. The project combined audience research, consumer insights, character IP development, and campaign strategy to encourage informed financial decision-making.
My Role
Marketing Strategist, Character IP Design, Campaign Strategy
Timeline
10 Weeks (Jun, 2025 – Aug, 2025)
Tools
Figma, Illustrator, Photoshop, InDesign
Scam Meter Experience
Campaign Ecosystem
Instagram Feed
Character-driven content designed to educate through storytelling.
Research Insight
People associate FINRA with risk, uncertainty, and financial vulnerability.
The recurring appearance of “fish” revealed an opportunity to create a more relatable and memorable educational experience.
Introducing Finn
Research inspired Finn, a character designed to simplify complex financial concepts through approachable storytelling.
Age: 18 Fish Years
Personality: Pragmatic
Fun Fact: Wears Glasses
Character-Led Learning Experience
A playful, character-driven interface designed to make scam awareness more engaging and accessible.
A mobile-first learning experience designed to help users recognize and respond to investment scams.
Instagram Stories
Interactive content encouraging engagement and scam awareness.