A hotel ecosystem that benefits both people’s lifestyle and natural environment with “Sand and Green” settlement system and self-regulation service.
The ultimate aim of the project is to design a sustainable development model of desertification control and to enlighten stakeholders to rethink the relationship between human and nature.
Five Group Members
09/2017 - 11/2017
What is this project about?
This is a project based on the Malan-Lake desertification control project in charge of Professor Xiangyang Xin and 12 people team led by him.
To realize the goal that to design a sustainable development model of desertification control and to enlighten stakeholders to rethink the relationship between humans and nature, we are planning to build a multifunction integrated open community with vacation, leisure, conference, entertainment and education services. Our group aims to design a service for the community.
S&G is a hotel ecosystem that benefits both people’s lifestyle and natural environment with the “sand and green” settlement system and self-regulation service.
S&G service system focuses on the coordinated growth of both human and nature. It is mainly geared to the needs of people who concern about social benefits and environmental sustainability, and pay attention to self-worth and self-improvement.
S&G provides users with the guidance of a healthful lifestyle based on self-management. The internal motivation of S&G consists in the users’ requirements on themselves, while the external incentive is the feedback of the change towards the ecological environment brought up by behaviors of users.
The mission of S&G is not only to the improvement of users' living habits but also to explore their value in changing the ecological environment, thus ensuring the continuation and development of the awareness.
There are four types of target customers for our project. Each of them has comparatively typical characteristics. According to our conclusion, those customers lead existences of different styles. It’s hard to tell which is better. This reminds me that different life habits cannot be measured by the same set of standards.
Our target users of the four types are varying. We combined their images and made two user models after extracting and detailing their characteristics, a middle-class man and a family including parents and a child.
S&G hotel service system focuses intensively on “self-regulation” and “emotional experience” of customers, which is different from services of the same types of hotels. According to the secondary data research, we realized the reason why the most desert hotels are of the same type lies predominantly in offering an upscale and luxurious environment for consumption, rather than concentrating on the emotional experience of self-worth and creation of lifestyles.
S&G Service Loop Theory
The whole service system forms a service closed loop, so that in the process of users’ experience in S&G service, they start from generating motivation to reaping and then to forming users’ adhesiveness, that is, re-experiencing and taking the initiative of promoting.
Reference: <Hooked: How to Build Habit-Forming Products > By Nir Eyal with Ryan Hoover
The external motivation is the promotion effect of the public service of the Malan Lake project, the driving force of the social impact of national protection against desertification, and the attraction of new and sustainable accommodating experience. The internal motivation lies in the need to adjust life habits and the realization of social self-worth.
“Reduce the time to think about the next step, certain behaviors are more likely to develop into subconscious habits”. Based on this theory, in the early stage of action, users can finish customizing all their expected life indexes during the service. The indicators involve aspects such as the daily schedule, the diet style and so on, which thus make the users choose less during the service, and subconsciously develop their habits.
The “sand-green radio” is the core of the rewarding concept, which directly reflects the effects of the users’ behaviors on the natural environment and determines the final payment at the end of the service, as well as the content of the reward.“Social reward” is mirrored in the comparison of the “sand green ratio” between the users (directly results in effects of the room lights, the appearance of their ID cards: the crystallization of their hourglasses).
“Pre-reward” is embodied in the discount users get based on their “sand green ratio”, and other forms of material awards. “Self-reward” is shown in the sense of accomplishing personal social-values, and the joy of optimizing their lifestyles.
After the service, users’ change of lifestyle, their in-depth awareness of sustainable development and environmental protection, their increasing attention towards public value, and corresponding payback all have positive effects on friends around them.
The two groups of loops during users’ experience procedures and experience processes: The large loop group refers to the process of users beginning the project, and starting the project all over again once they are done with it. It reflects the consideration of the whole service for user review rate and adhesiveness. The minor loop group refers to the optimization of personal habits during the service, the improvement of service experience and the accumulation of personal gains. Each loop can bring new experiences to users on a daily basis.
The mission“Sand-green ratio” refers to the influence of users’ behaviors on the ecological environment.
The judgment is mainly based on three aspects: work and rest, diet and activities. A higher “green ratio” indicates the greater positive influence, and the “sand ratio” acts conversely. As assessment criteria of users’ influence on the environment, “sand-green ratio” is also a new basis for settlement. In other words, “sand-green ratio” directly determines the service fee to be paid by the users.
The "Sandglass Card" is the main carrier of accommodation, payment, other functions, and the feedback of “sand green ratio”. The card displays the daily “sand green ratio”, and produces a plant crystals based on the daily values. Users can take down the hourglass-shaped part in the middle of the card after finishing their accommodation, to obtain a unique souvenir of “sand green ratio”.
The middle of the hourglass card can be detached, with chemical solutions placed at both ends. When the card connects with the metal contactor in the card base when swiped, the value of the card can be updated. The daily value of “sand green ratio” will be shown while the chemical solution can be precipitated, and reacts in the middle of the card.
The Menu and Registration Page
Recommend food based on the personal information and diet plan previously provided by users when registering. S&G can make assessments of the chosen meals. It adopts the way of non-compulsory recommendation, providing the advice and data, and giving users the space of self- selection. It prompts the users to complete the default indicators through the association of the “Sand Green Ratio”.
The poster is driven by the S&G hotel service system, which depicts the user looking through the window and sees the desert outside while projecting the image of forests and Malan Lake in his heart. It reflects the goal of improving the natural environment through self-management.
We hope people who experienced this ecosystem could bring their thoughts and experience to their friends, colleagues, the urban cities they live in. To share the idea of environment protection and call awareness.