Luxury Ad Campaign

This campaign reinterprets Vivienne Westwood’s rebellious heritage through a contemporary lens, challenging traditional luxury narratives. Rooted in her activist legacy and raw British attitude, the project unfolds as a cinematic manifesto, where fashion becomes protest, elegance meets defiance, and storytelling breaks the frame. Blending film, typography, and provocative visual tension, this work explores brand revitalization, conceptual direction, and cross-platform execution with unapologetic edge.

My Role
Creative Director, Campaign Strategist, Visual Storyteller

Timeline
4 Weeks (May 2025 – June 2025)

Tools
Photoshop, InDesign, Illustrator

Project Type
Academic project at SCAD, not affiliated with Vivienne Westwood

Note
Imagery generated with AI under my art direction. Concept, campaign copy, typography, and layout by me.

“Embroider your softness with strength”

Set against raw, unfinished architecture, this composition treats vulnerability as a strategic contrast, framing delicacy as a form of resistance rather than weakness within a confrontational environment.

“Tradition is a costume. Wear your own history.”

Set against raw, unfinished architecture, this composition treats vulnerability as a strategic contrast, framing delicacy as a form of resistance rather than weakness within a confrontational environment.

“Romance is radical. To love boldly and without apology.”

By contrasting softness with structure, the image redefines romance as strength and control, using styling and posture to challenge the expectation that femininity must be gentle or restrained.

Vivienne Westwood blends rebellion with elegance, infusing my designs with a retro, vintage spirit. My work leaves a bold and unforgettable impression, both striking and refined.