Terrae
Luxury Travel Experience Strategy
A luxury travel brand designed for individuals seeking solitude, intention, and depth in their journeys. It delivers fully personalized, one-on-one travel experiences shaped by cultural insight, ecological integrity, and thoughtful design. This project defines Terrae’s brand strategy, experience framework, app ecosystem, and integrated visual direction.
My Role
Experience Strategist, UX/UI Designer, Brand Designer, Creative Direction
Timeline
10 Weeks（Sep - Nov, 2025）
Tools
Figma, Illustrator, Indesign, Photoshop, Premiere Pro, FLoorplanner
Brand Research & Strategy
Brand Positioning
Conscious Luxury for the Individual Modern Explorer.
This map positions Terrae among leading luxury travel brands. Terrae sits between personalized slow luxury brands (Aman, Jacada) and structured nature-immersion brands (&Beyond), uniquely blending cultural depth, intentional pacing, and one-on-one journey design.
Target Audience
The Conscious Nomad
Independent travelers seeking meaningful solitude, cultural depth, and intentional experiences.
Traits
Values calm, introspective journeys
Prioritizes nature, culture, and personal meaning
Self-guided but appreciates one-on-one expertise
Motivated by emotional clarity and personal growth
Visual Space
Floor Plan
Total Area: ≈ 1,536 ft²
A six-zone experiential environment shaped to move visitors through a clear journey. From orientation and exploration to reflection, supporting Terrae’s intentional, nature based brand experience.
Front/Enrey Garden
Back
Lobby
Reception Zone
Exloration Gallery
Living Zone
Consulation Zone
Experience Area
APP Prototype
APP Overview
The home screen presents Terrae’s core navigation.
On the bottom bar, Membership, Home, and Services, giving members direct access to key functions.
Memebership
Limited annual membership with exclusive routes and personalized travel support.
After journey, a reflection helps turn meaningful moments into future journey inspiration.
Route Themes
Select or combine curated themes to fit members’ personal travel intention.
Journey Preview & Sustainability Footer
Journey Preview
A brief glimpse into a what a day would be like when travel with Terrae.
Sustainability Footer
Each journey supports local communities and reduces environmental impact.
