Vivienne Westwood
Luxury Ad Campaign
This campaign reinterprets Vivienne Westwood’s rebellious heritage through a contemporary lens, challenging traditional luxury narratives. Rooted in her activist legacy and raw British attitude, the project unfolds as a cinematic manifesto, where fashion becomes protest, elegance meets defiance, and storytelling breaks the frame. Blending film, typography, and provocative visual tension, this work explores brand revitalization, conceptual direction, and cross-platform execution with unapologetic edge.
My Role
Creative Director, Campaign Strategist, Visual Storyteller
Timeline
4 Weeks (May, 2025 – Jun, 2025)
Tools
Photoshop, InDesign, Illustrator, After Effects, Premiere Pro
Generated by AI
“Embrolder your sofness with stregth.”
Set against raw, unfinished architecture, this composition treats vulnerability as a strategic contrast, framing delicacy as a form of resistance rather than weakness within a confrontational environment.
“Tradition is a costume. Wear your own history.”
Reinterpreting tradition through punk rebellion, this visual reframes heritage as something actively claimed rather than passively inherited, positioning fashion as a tool for authorship, not reverence.
Generated by AI
Generated by AI
“Romance is radical. To love boldly and without apology.”
By contrasting softness with structure, the image redefines romance as strength and control, using styling and posture to challenge the expectation that femininity must be gentle or restrained.