Terrae
Luxury Travel Experience Strategy
A luxury travel brand designed for individuals seeking solitude, intention, and depth in their journeys. It delivers fully personalized, one-on-one travel experiences shaped by cultural insight, ecological integrity, and thoughtful design. This project defines Terrae’s brand strategy, experience framework, app ecosystem, and integrated visual direction.
My Role
Experience Strategist, UX/UI Designer, Brand Designer, Creative Direction
Timeline
10 Weeks (Sep, 2025 - Nov, 2025）
Tools
Figma, Illustrator, Indesign, Photoshop, Premiere Pro, FLoorplanner
Brand Development & Strategy
Brand Positioning
Conscious Luxury for the Individual Modern Explorer.
This map positions Terrae among leading luxury travel brands. Terrae sits between personalized slow luxury brands (Aman, Jacada) and structured nature-immersion brands (&Beyond), uniquely blending cultural depth, intentional pacing, and one-on-one journey design.
Target Audience
Traits
Values calm, introspective journeys
Prioritizes nature, culture, and personal meaning
Self-guided but appreciates one-on-one expertise
Motivated by emotional clarity and personal growth
The Conscious Nomad
Independent travelers seeking meaningful solitude, cultural depth, and intentional experiences.
Visual Space
Floor Plan
Total Area: ≈ 1,536 ft²
A six-zone experiential environment shaped to move visitors through a clear journey. From orientation and exploration to reflection, supporting Terrae’s intentional, nature based brand experience.
Entry Garden
Exloration Gallery
Consulation Zone
Reception Zone
Living Zone
Experience Area
