Terrae
Luxury Travel Experience Strategy
A luxury travel brand designed for individuals seeking solitude, intention, and depth in their journeys. It delivers fully personalized, one-on-one travel experiences shaped by cultural insight, ecological integrity, and thoughtful design. This project defines Terrae’s brand strategy, experience framework, app ecosystem, and integrated visual direction.
My Role
Experience Strategist, UX/UI Designer, Brand Designer, Creative Direction
Timeline
10 Weeks (Sep, 2025 - Nov, 2025）
Tools
Figma, Illustrator, Indesign, Photoshop, Premiere Pro, FLoorplanner
Brand Development & Strategy
Brand Positioning
Conscious Luxury for the Individual Modern Explorer.
Target Audience
Traits
Values calm, introspective journeys
Prioritizes nature, culture, and personal meaning
Self-guided but appreciates one-on-one expertise
Motivated by emotional clarity and personal growth
The Conscious Nomad
Independent travelers seeking meaningful solitude, cultural depth, and intentional experiences.
Visual Space
Floor Plan
Total Area: ≈ 1,536 ft²
A six-zone experiential environment shaped to move visitors through a clear journey. From orientation and exploration to reflection, supporting Terrae’s intentional, nature based brand experience.
Entry Garden
Exloration Gallery
Consulation Zone
Reception Zone
Living Zone
Experience Area
Experience Design
APP Overview
A members-only travel platform designed around slower travel, cultural immersion, and meaningful connections with place.
Membership Experience
An invitation-only membership model that combines curated routes, personalized support, and post-journey reflection to create a more intentional travel experience.
Route Themes
Curated travel themes allow members to personalize each journey based on their interests, encouraging exploration through purpose rather than destination.
Brand Collateral
Bussiness Card (Front & Back)
Letter Head
Email Signature
